Life Insurance Leads

High-Intent Life Leads

In recent years, consumers have exhibited a heightened awareness regarding their mortality and perceive a greater urgency to safeguard their financial stability. As trends have shown, the insurance sector has been experiencing a shift toward digitalization across all segments and the different points of policy interaction. According to a report by TransUnion, more than 40% of consumers have gone online or used an app when shopping for Life Insurance and recent studies have shown that more and more, consumers would prefer to buy Life Insurance online rather than having to go through the process face-to-face.

QuoteWizard’s online marketing solutions help you meet these consumers where they are shopping via online search inquiries on Google, Yahoo, and Bing. Our highly sought-after filters help connect you to desirable shoppers meeting specific criteria such as non-smoker, no prior conditions, and age restrictions.

According to a 2023 study from Limra, from 2022 to 2023, insurance ownership among Gen Z has increased by 20%, up from 34% to 40%, and almost 10% among Millennials, up from 45% to 48%. Yet almost 50% of both groups recognize their needs for life insurance. They find that overall purchase intent is high with 44% of Gen Z and 50% of Millennials planned to buy life insurance in 2023.

Staying Ahead of the Curve

Research has consistently indicated that most consumers acknowledge their need for life insurance (or increased coverage), yet frequently postpone obtaining it until confronted with a life-changing event, such as the passing of a cherished individual. However, in this post-pandemic era, most consumers report having a heightened awareness of their own mortality and acknowledge the importance of securing finances for their loved ones. QuoteWizard helps you stay ahead of the curve by connecting you to these active online Life policy shoppers.