How to Buy Insurance Leads

Insurance leads are a vital component of the insurance business. They are the key to finding new clients and increasing sales. However, finding good insurance leads can be a challenge. In this article, we will provide you with tips on how to buy insurance leads to increase your business growth.

What are insurance leads?

Insurance leads are people who have expressed an interest in buying insurance or have inquired about insurance in some way. These people are potential customers for insurance companies. They could be people who have filled out a form online or given their contact information to an insurance company in some other way.

Insurance leads are available from various sources, including online lead generation companies like QuoteWizard, direct mail campaigns, and telemarketing companies.

Why are insurance leads important?

Insurance leads are important because they represent potential new customers for insurance companies. Most insurance agents only retain an average of 80% of their book year over year, so sourcing new business is a must. By generating a steady stream of new leads, insurance companies can continue to grow their business and increase their revenue.

Insurance leads are also important because they can be targeted to specific groups of people. For example, an insurance company may purchase leads that are targeted to people who are looking for auto insurance or health insurance. This allows the insurance company to focus its marketing efforts on people who are most likely to be interested in their products.

How to buy insurance leads

There are several ways to buy insurance leads. The most common methods include buying leads from lead generation companies, using direct mail campaigns, and using telemarketing services. Here are some tips to help you buy insurance leads:

Define your target audience

Before you start buying insurance leads, it’s essential to define your target audience. You should have a clear understanding of the types of people who are most likely to be interested in your products. For example, if you are selling auto insurance, you may want to target people who are over the age of 22 and own multiple cars, for example.

Choose a reputable lead generation company

If you decide to buy insurance leads from a lead generation company, it’s important to choose a reputable company. Look for a company that has been in business for several years and has a good reputation in the industry. QuoteWizard, a subsidiary of LendingTree, has been helping thousands of insurance agents connect to local buyers for over 15 years.

Compare pricing and quality

When you are looking for a lead generation company, it’s important to compare pricing and quality. Look for a company that offers high-quality leads at a reasonable price. Don’t be tempted to go with the cheapest company you find, as the quality of the leads may be poor. QuoteWizard is approved by all major carriers, participates in most cost-share and subsidy programs, and can also work with agents to right-price their leads. We also constantly offer new sign-up and current client promotional deals to keep your out-of-pocket cost low month over month.

Use a CRM system

A CRM system can help you manage your insurance leads more efficiently. A good CRM system will allow you to track the progress of each lead, set reminders for follow-up calls, and generate reports on your sales performance. For a list of recommended CRMs, check out our partnership page!

Follow up quickly

When you receive a new insurance lead, it’s essential to follow up quickly. The longer you wait to contact a lead, the less likely they are to convert into a customer. Try to contact new leads within 24 hours of receiving their information.

Provide value

When you are following up with insurance leads, provide as much value as you can. Be an expert for them, offer useful information and advice about your products and services, answer any questions they may have, and provide them with a quote or estimate. This will help build trust and increase the likelihood of them purchasing insurance from your company.

Monitor your results

It’s so important to monitor your results when you buy insurance leads. Keep track of how many leads you purchase, how many of them convert into customers, and how much revenue you generate from each lead. This will help you evaluate the effectiveness of your lead generation strategy and make adjustments as needed. You should work with your lead provider constantly to make sure your account is being optimized to deliver the best results.

In conclusion, buying insurance leads can be an effective way to grow your business and increase your revenue. However, it’s important to choose a reputable lead generation company, define your target audience, use a CRM system, monitor your results. By following these tips, you can increase your chances of success and achieve your business goals.